Management Team

Group CEO & Founder

Dr. Jim Li Hui Hong

Dr. Jim LI H.H.

DIGIPAS TECHNOLOGIES INC. is a technologically focus company with strong management and advisory teams emphasizing on research and development to create world-class innovative new products targeting at global niche market segments. The company is affiliated with JSB TECH Pte Ltd which led by Dr Jim Li who attained a PhD from Cambridge University, UK and own over 30 USPTO & WIPO granted patents in the field of advanced technology deployment to electronic devices and manufacturing processes.



In 2009, Jim pioneered the world-1st dual-axis precision digital level (under Digi-Pas® brand) embedded with ultra-high precision MEMS technology which greatly contributed to the precision engineering industries as evidently used by some of the world’s most technologically advanced companies and government institutions such as NASA, Airbus, Lockheed Martin, US Naval Research Laboratory, U.S. Navy, U.S. Air Force, Mazak, Intel, Mitsubishi, Honda, BMW, Cambridge Cavendish Laboratory etc. In 2014, he further pioneered the world-1st smart luggage lock (under eGeeTouch® brand) utilizing leading-edge wireless proximity-access security technology, and subsequently winning the prestigious U.S. CES 2015 innovation award as well as Japan's largest DIY Homecenter new product award in 2014 and also 2015.


Dr Jim Li published numerous papers in the area of new product introduction (NPI) strategy and manufacturing technology at leading international journals. Jim’s entrepreneurial endeavor has led to the founding of Digipas Group with its affiliated companies located at several strategic geographical regions. He brought with him over 20 years of experience in management and technical expertise.

Research & Publications at Cambridge University >

Professorship at Nottingham University >

Recent Research & Publications >


Group Advisory Team

Dr. Zheng ZHENG

Dr. Zheng graduated with a PhD at Manchester University, UK in 1991 specializing in microelectronic superconductivity, particularly the development and design of MEMS sensors and ASIC wafer fabrication technologies. He has a total of over 20 years of hand-on R&D experience, as Research Engineer at a leading UK instrument company and later as Research Scientist at the Institute of Microelectronic under ASTAR, the Singapore Government Science and Technology Research Agency.


Prof. Kim Hua TAN

Professor Tan graduated with a PhD at Cambridge University, UK specializing in Manufacturing Strategy Implementation. In a decade, he has conducted extensive academic research focusing on Product Innovation, Lean Manufacturing and Supply Chain Management with publication of over 80 papers in leading international journals. Prof. Tan is a Head of Operation Management at the Business School of Nottingham University, UK.


Global Sales & Marketing Team

Budi PHUA

VP of Business Development - USA, Canada & International


Christine YU

Business Development Manager - USA and Canada


Sarah HECKMANN

VP of Sales and Marketing - Germany & Northern EU region


Kazuhiro FUJII

Sales Manager - Japan


Daisy LEE

VP of Sales and Marketing - UK & Southern EU region